Create a brand in POWERPOINT FORMAT. Max 10 slides. MIN 5 slides.
Take our learnings and reread our old presentations to apply marketing insights and definitions to your findings.
Considerations:
$1m to spend
What type of alcoholic beverage will you launch? Whiskey, wine, RTD or something else? Why?
What city, state will you launch? Why?
What is the name of your brand? (Logo not required but maybe you do come up with one?)
Where do you spend $1m (ABL, BTL, TTL or a sales person or sampling, be creative)
Whats your price point?
Use pics as examples.
Who are your competitors?
Brand position in category?
