Overview
You are required to write an individual assignment of 800 words (+/- 10%).
This assignment is your chance to reflect on the importance of ethical considerations in research and discuss the possible consequences of violating research ethics.
Drawing on your own experience OR using a case study that you have came across, identify one or two ethical considerations in research. Once identified, you are required to reflect on thefollowing three aspects:
1. Ethical decision(s) taken
2. Lessons learned
3. Perceived impact on future practice

BEMM115 Marketing Analysis and Research – Module Handbook – Sept 2019 5
Assessment criteria
The assignment will be assessed according to standard criteria used in the Business School, namely:

Structure
Use of recommended and other relevant material
Argument and logical justification
Originality
Conclusion
Style and presentation.