Assignment Question for individual report (60/100% credit)

Based on your presentation, use the same imaginary international business and product, and write an international marketing plan for the business based on your presentation. As it is an individual report, marks for this assignment are individual. The international marketing report should contain the following main elements:
1. BACKGROUND & MISSION STATEMENT (100 words max.):
Briefly introduce the fictitious company you are planning for. For example, for how many years has it been operating? If it is already active in more than one country, indicate in which ones. In addition, write a brief mission statement for your company.
2. MARKET OVERVIEW (600 words max):
An outline of the marketing environment using a suitable framework, SWOT analysis and segmentation, including an explanation of the bases for your segmentation.
3. ACTION PROGRAMME (800 words max.):
Introduce your product (product name, description, and target segment), place (i.e. channels of distribution), and price (e.g. which pricing strategies are you going to use and why? How your target consumers judge or perceive ‘value’); What will be your adaptation or standardization strategies? 4. MARKETING COMMUNICATION PLAN (800 words max.): Prepare a creative brief for your communication agency and consider any cultural issues there might be. This section should contain an outbound and dialogical communication plans. Then, provide one paragraph and state whether and how these
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outbound and dialogical plans will complement each other to achieve the communications objectives. 5. STRATEGIC PLANNING, IMPLEMENTATION & CONTROL (400 words max.): Which tools or frameworks are you going to use for your strategic planning, and how will you make sure that the plan is implemented and controlled? 6. LIMITATIONS (200 words max.):
What are the limitations in your plan? This section should also contain a contingency plan (in a few broad lines) if the current strategy fails
7. CONCLUSIONS (100 words max.):
Re-statement of the strategic action plan and implementation