Your client’s website is well-optimized but still ranks poorly on all of the important keywords. Come up with a great linkbait page for your client.
1. Choose your client:
-A family practice doctor
-A CPA
-A financial planner
-A physical trainer
-A mortgage broker
-A cake decorator
2. Choose the content type you want to create
Content Type
Example
Blog post
https://liveanddare.com/benefits-of-meditation/
Short-form evergreen content
https://www.jimcollins.com/article_topics/articles/BHAG.html
Long-form article
Photo gallery
https://therighthairstyles.com/20-cool-short-hairstyles-and-haircuts-for-boys-and-men/
Information-rich list
https://www.wareable.com/fitness-trackers/the-best-fitness-tracker
Interactive tool
https://www.zoopla.co.uk/house-prices/
Category lander
https://www.hgtv.com/design/rooms/kitchens
Multi-page guide
http://abacus.bates.edu/~ganderso/biology/resources/statistics.html
Visualization of complex data
https://www.cnn.com/election/2018/results
Video
https://moz.com/blog/how-unique-does-content-need-to-be-to-perform-well-in-search-engines-whiteboard-friday
Research paper
https://www.oracle.com/marketingcloud/resources/marketing-automation.html
3. Explain why you chose the content type and a high level description of the content.
