This is another assignment that should get you elbows-deep into some new tools. (A good thing!) There are a number of pieces due this week, so let’s get cracking:
This week, we’re drawing our personas farther down into our Attract>Convert>Close>Delight funnels and working to bring value to our audience. As your textbook states, “Rather than making a sales play, you should be asking, ‘How can we be of benefit to you? How can we solve your problems? How can we listen to you? How can our solution, service, or product provide value to your life?'”
And how do you know what is valuable content? You know because you’ve done your research in week 1 with your brand personas.
With these key questions in mind, you’ll be working on a visual (video or infographic) lead generation piece. Which will, in part, help to convert casual visitors to your website or social media accounts into people who follow you or give up their (valuable!) email address for further communications. (Remember those Calls To Action!)Please check the assignment instructions attached
