This assignment is designed to assess learning outcomes 1 and 2, and accounts for 50% of the overall module
mark
1) Critically evaluate a range of key theories associated with business strategic management process
2) Critically review and develop approaches associated with organization context
This assignment is an individual assignment.
Case:
According to the Transparency Market Research (TMR) the global lithium –ion battery market is anticipated to
experience growth due to witnessing rising applications in industries to stimulate growth. You are appointed
as a senior market analyst. You are required to select only one of the global lithium-ion battery market as
presented below (either a or b) and expected to understand, analyse, present and critically review the
lucrative opportunities for the market.
Please choose only one:
a) Consumer electronics or
b) Automotive
The assessment requires you to:
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passed to third parties or posted on any website. Any infringements of this rule should be reported to acreg.fbl@coventry.ac.uk
Assignment Brief Template
Page 2 of 7
1) Carry out either for the Consumer Electronics OR Automotive industry (i) a PESTEL analysis and a (ii)
five forces analysis. What do you conclude? Critically discuss and evaluate your findings.
This piece of coursework requires independent reading and research in order to familiarize yourself with the
topic allowing you to apply both frameworks effectively. A list of suggested reading is provided below to get
you started and to delve further into the content. Please feel free to use any of the suggested reading
materials as part of your references and any other sources that you identify during your research. Please
ensure that your references are reliable and credible sources.
Bloomberg (2019) Battery Reality: There’s Nothing Better Than Lithium-Ion Coming Soon [online] available
from < https://www.bloomberg.com/news/articles/2019-04-03/battery-reality-there-s-nothing-better-thanlithium-ion-coming-soon>
The Guardian (2019) Ion age: why the future will be battery powered [online] available from <
https://www.theguardian.com/news/2019/jan/14/on-the-charge-why-batteries-are-the-future-of-cleanenergy>
The Guardian (2018) Big on batteries: government finally seizes on lithium-ion potential [online] available from
< https://www.theguardian.com/environment/2018/dec/11/big-on-batteries-government-finally-seizes-onlithium-ion-potential>
The Guardian (2017) The rise of electric cars could leave us with a big battery waste problem [online] available
from < https://www.theguardian.com/sustainable-business/2017/aug/10/electric-cars-big-battery-wasteproblem-lithium-recycling>
The Guardian (2017) Nickel mining: the hidden environmental cost of electric cars [online] available from <
https://www.theguardian.com/sustainable-business/2017/aug/24/nickel-mining-hidden-environmental-costelectric-cars-batteries>
The format should be a report following the below structure. Please remember to indicate:
• Front page with report title, total word count (do not include your name, please add only your
student ID).
• Abstract / summary (not included in word count)
• Table of contents (not included in the word count)
• Introduction
• Section 1 – PESTLE Analysis
• Section 2 – Porters Five Forces Analysis
• Conclusion and recommendation
References (not included in word count) – At least 5 sources other than the recommended textbook.
Appendix (not included in word count
