Requirements:
Read the two articles provided and answer both questions separately
Q1. what are the key challenges apple is facing, both in terms of the macro-environment and industry competition?(40%) this is a factual question and you do not need to apply a framework.

Q2. discuss apple’s pricing strategy according to proter’s generic strategies. what are the strengths and weakness of apple’s pricing streategy? what are your suggestions to overcome the shortcomings? justify your answer(60%)