Delta Corporation has been very impressed with the progress it has made with its new product line and the new marketing approach that you recommended and instigated. As a result, it is now considering expanding this approach for its other product lines, providing them with the ability to market and sell all of its products online. However, it has not considered the implications for its IT department in developing this type of plan. As the Social Media Marketing Consultant, you are familiar with integrating business and IT strategic planning. They have called upon you to provide advice. You need to:
Explain what the company needs to consider if it is going to move to a more on-line approach for its sales and marketing activities. In particular, describe the consequences for its IT department and why they need to be involved in the planning phase.
Given the likely increase in costs associated with this move, you need to outline the potential benefits and possible pitfalls of outsourcing the IT maintenance and development.
Outline some strategic technology trends that the company may wish to monitor and consider for the future.
Finally, research a company in Saudi Arabia and discuss whether they were able to align their overall strategy and their IT strategy. If they were successful discuss how they managed this alignment and what benefits they gained from doing so. If they were not so successful, explain how and why you felt that occurred.
Name
CT_Rubric_100
Description
100 Points
Rubric Detail
Levels of Achievement
Criteria
Exceeds Expectation
Meets Expectation
Some Expectations
Unsatisfactory
Content
33 to 35 points
29 to 32 points
26 to 28 points
0 to 21 points
Demonstrates
substantial and
extensive knowledge of
the materials, with no
errors or major
omissions.
Demonstrates adequate
knowledge of the
materials; may include
some minor errors or
omissions.
Demonstrates fair knowledge
of the materials and/or
includes some major errors or
omissions.
Fails to demonstrate
knowledge of the
materials and/or
includes many major
errors or omissions.
33 to 35 points
29 to 32 points
26 to 28 points
0 to 21 points
Provides strong
thought, insight, and
analysis of concepts
and applications.
Provides adequate
thought, insight, and
analysis of concepts and
applications.
Provides poor though, insight,
and analysis of concepts and
applications.
Provides little or no
thought, insight, and
analysis of concepts
and applications.
15 to 15 points
13 to 14 points
11 to 12 points
0 to 10 points
Sources go above and
beyond required
criteria and are well
chosen to provide
effective substance and
perspectives on the
issue under
examination.
Sources meet required
criteria and are adequately
chosen to provide
substance and
perspectives on the issue
under examination.
Sources meet required criteria
but are poorly chosen to
provide substance and
perspectives on the issue
under examination.
Source selection and
integration of
knowledge from the
course is clearly
deficient.
15 to 15 points
13 to 14 points
11 to 12 points
0 to 10 points
Project is clearly
organized, well written,
and in proper format
as outlined in the
assignment. Strong
sentence and
paragraph structure,
contains no errors in
grammar, spelling, APA
style, or APA citations
and references.
Project is fairly well
organized and written and
is in proper format as
outlined in the
assignment. Reasonably
good sentence and
paragraph structure, may
include a few minor errors
in grammar, spelling, APA
style, or APA citations and
references.
Project is poorly organized
and written and may not
follow proper format as
outlined in the assignment.
Inconsistent to inadequate
sentence and paragraph
development, and/or includes
numerous or major errors in
grammar, spelling, APA style
or APA citations and
references.
Project is not
organized or well
written and is not in
proper format as
outlined in the
assignment. Poor
quality work;
unacceptable in
terms of grammar,
spelling, APA style,
and APA citations and
references.
Analysis
Sources
Demonstrates
college-level
proficiency in
organization,
grammar and
style.
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