• As an in-house marcoms team, develop a series of storewide promotions based on a central theme covering the different departments for your retail brand to be delivered across a range of media.
• Your team will create a joint press release to announce its theme, the events that will occur and the brands that will be promoted.
• An individual contribution of 2000 words where you will [individually] develop a series of marketing activities for the department you have been allocated for your retail brand.