Answer one question:



1. Using the work of Alfred Chandler explain the rise of Netflix. What continuing role, if any, does government have in the future development of the industry? Explain your answer.


2. With reference to the Porter’s concept of a value chain, examine Netflix’s approach to the supply chain in the media industry. How has innovation allowed Netflix to change the supply chain to its advantage?


Essays should be in the region of 2,500 words and not exceed 3,000 words in length.