Students are required to present your answer in a report format and be able to apply the learning from this module within their report. In order to present a well-constructed report you must carry out a thorough evaluation of your chosen organisation’s international Retail marketing activities and that of its key competitors, as well as investigating the latest trends and developments within its particular sector.
A strategic Marketing report (analysis and recommendations) should be presented to your chosen organisation’s senior marketing team, using the standard “Report” format and presented to your tutor for assessment through the usual channel (uploading through moodle)