Individual essay: a discussion of the key issues identified in your group diagram against the literature and the NASA, Xerox and Danone case studies.

This assignment is an individual essay of 1800 words. It builds upon the group assignment and involves:

1.Outlining what, in your personal opinion, are the key issues that should be included in developing an integrative perspective on Information Management and Knowledge Management; this builds upon the your group work activity – you can, of course, present an alternative perspective if your view has changed as a result of furthering your readings and reflecting upon them;

2.Discussing these key issues using the using the literature to support your arguments and examples from all three case studies – Xerox, NASA and Danone.

For this, you are required to:

a)search, gather and review a pool of key resources;
b)compare and contrast different viewpoints and discuss the assumptions they make about the nature of organisations, the issues they face and the nature and role of information and knowledge in how those issues are tackled by different organisations;
c)discuss the usefulness of considering potential alternative approaches, considering the contexts of the case studies; as mentioned above, reference to the case studies that are analysed in the module should be made, in order to provide an explanation and exemplification of your vie