Question 1

Issues in Management Assignment Question 1

With reference to the case of Walmart in Germany:
What challenges may firms face when entering new international markets?
Why did Walmart ‘fail’ in Germany?
What might Walmart have learned from this experience that it can use in other international markets that it enters?
Please note: Answer all parts of the question and use relevant theories and concepts in answering the question.

Core Readings
Christopherson, S (2007) Barriers to ‘US style’ lean retailing: the case of Wal-Mart’s failure in Germany, Journal of Economic Geography, Volume 7, Issue 4, 1 July 2007, Pages 451–469, https://doi.org/10.1093/jeg/lbm010
Durand, C and Wrigley, N (2009) Institutional and Economic Determinants of Transnational Retailer Expansion and Performance: A Comparative Analysis of Wal-Mart and Carrefour, Environment and Planning A, Vol 41, Issue 7, Available at: http://cemi.ehess.fr/docannexe/file/2484/durand.wrigley.pdf
Subhadra, K. (2004) Walmart’s German Misadventure. Hyderabad, India: ICFAI Center for Management Research. (On Canvas).