3000 Word + sourcesThe airline industry landscape is characterized by very cyclical patterns and aggressive competitive dynamics.Do you share this view? If so, outline the key drivers that have defined the airline industry competitive landscape. Furthermore, your assigned task is to develop an in depth analysis of Ryanair´s business performance. Critically evaluate to what extent Ryanair´s business model has been a success and how sustainable is the business model in its current form? Finally, using relevant tools assess the credibility of Ryanair´s key performance indicators and how is this aligned to its long term strategy. Give solid recommendations for future performance.
