2.6 – Case Study:
Running a Business on Smartphones
1. In which ways do smartphones help these
companies be more profitable? To what extent are improvements in performance
coming from revenue increases or cost reductions?
Provide several examples from the case.2. The
companies described in the case encountered a fair amount of resistance from
employees when introducing smartphone technologies. Why do you think this
happened?
What could companies do to improve the
reception of these initiatives? Develop two alternative propositions.3. CPS
Energy and Lloyds Construction used smartphones to make existing processes
more efficient. How could they have used the technology to create new products
and services for their customers? Include at least one recommendation for each
organization.2.6 – Case Study:
Running a Business on Smartphones1. In which ways do smartphones help these
companies be more profitable? To what extent are improvements in performance
coming from revenue increases or cost reductions?Provide several examples from the case.
What could companies do to improve the
reception of these initiatives? Develop two alternative propositions.3. CPS
Energy and Lloyds Construction used smartphones to make existing processes
more efficient. How could they have used the technology to create new products
and services for their customers? Include at least one recommendation for each
organization.
