REPORT STRUCTURE
• Executive Summary
1. Strategic Analysis
Answers to the case study questions (APPENDIX ) under RELEVANT perspectives
– External Analysis and MBV ( Market Based View)
– Internal Analysis and RBV( Resource Based View )
– Organizational Analysis and OBV(Organisation Based View )
– Corporate Analysis ( if the case study organisation has various SBUs )
– International Analysis
2. Identification & Justification of two Key Strategic Issues
3. Identification & Justification of two Future Strategies (recommendations ) by
using SAF Criteria
4. Appendix ( From 1 Above ) and References
